CASE STUDY:

AB Phillips Meta Ads Campaigns

The Challenge

We were introduced to AB Phillips by our partners at The Gild Group, who brought us in specifically to manage ABP’s social media advertising work across multiple services and business units - while Gild directed AB Phillips' broader marketing strategy.


AB Phillips had attempted to advertise in the past, but they weren’t able to produce consistent leads. And even when they did produce leads - they were low quality and difficult for them to close.


Visionary were brought in to bring tangible, real-world business results.

Shane Graham, AB Phillips Virtual-CMO said:

"I have worked with many ‘Lead Generation Specialists’ in my time.


I have found Sanjay and the team to be professional, attentive and invested in the outcomes we are trying to achieve.


Open communication and getting a true sense that we are a valued customer.


Visionary has been a dream to deal with, providing us with outcome driven solutions within a flexible framework.


[Through working with Visionary, we’ve seen] strong lead flow for various campaigns across the business."

Solution Overview

The overall solution had Visionary build the following:

  • Meta Ads
  • Pipedrive CRM automation
  • Squarespace Website pages
  • Consulting: Pipedrive CRM, reporting, social media advertising, campaign economics
  • Adhoc campaigns and digital requests

Results Produced

This campaign is currently ongoing and scaling, with a new campaign launched for a new AB Phillips service each month. We’ve been able to do this cost-effectively by systemising a unique build process, and assigning various dedicated consultants for each skill set required during AB Phillips campaign builds.


AB Phillips’ SMEs continue to be very impressed by the quality of the leads generated - and the resulting sales - across ALL the campaigns we’ve launched for them so far.


In some cases, they have reported a 70% closing rate on generated leads - which is unheard of for Digital Marketing in their industry (insurance).

Here's a snapshot of the qualified leads results we are creating:

AB Phillips Ad Samples:

Book Your Discovery Call To Learn:  

  • --> We'll show you the B2B Digital Marketing roadmap you need for your business goals, and we'll explain exactly how it will work in your sales process.
  • --> You'll understand the leads and sales generation results you can REALISTICALLY expect from a Visionary Digital Sales solution.
  • --> We'll design 2 - 3 solution options for your business and provide a quote for each.
  • -- > We'll give you the opportunity to start with a small impactful project so you can make sure we walk the walk, before we partner long term.

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