BUYER'S JOURNEY VIDEOS: Blue Crystal Solutions
THE CHALLENGE
The Service (Quote from the "Code V" Video Script): “PrimeSize is a comprehensive analysis and consultancy solution that gathers statistical data from across your IT environments and delivers data-driven insights and recommendations. If the analysis from PrimeSize could provide 30% or more in IT cost savings over 12 months, would you be interested?”
The Challenge: Blue Crystal Solutions’ (BCS) PrimeSize tool is complex when explaining to non-technical decision makers. So it was requiring time and energy just to explain in long meetings. Sending Powerpoints and PDFs wasn’t getting the job done.
Add to that – BCS have competitors who sell a similar service which offers less value – but they have a higher marketing budget to promote it. So we needed to produce a high quality video that truly conveyed BCS as the industry leader.
VIDEO 1: Visionary Black Label
The first video was designed to be launched through the Blue Crystal Solutions website, as well as being used at conferences, in proposals and throughout BCS's marketing campaigns. It gives a high level explanation of a specific BCS offering, targeted for C-Level Execs and managerial decision-makers. Every prospect watches this video BEFORE their initial sales presentation, so they already understand the value of Blue Crystal Solutions and are self-qualified.
James Bannister, BCS's Marketing Executive said: “I would highly recommend … the team at Visionary Digital Studios, we went to them with a tight deadline and ambitious goals and they delivered. Throughout the duration of the project they were responsive and dedicated to making sure we received a product that would resonate the values of our business. The final product was a credit to The Visionary Team, I wouldn’t hesitate to use their services again.”
VIDEO 2: Blue Crystal Solutions introduction
The 2nd video is an introduction to Blue Crystal Solutions and what they do
It is designed to explain their overall expertise, but also differentiate them from similar competitors.
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