(Quote from the "Code V" Video Script): "Streamline your investigations with COMtrac, the end-to-end Investigation, Evidence and Brief Management Solution. Our cloud-based platform is helping agencies save over 50% of their investigators’ time!"
COMtrac knew their software is industry leading in it's functionality - but it was difficult to get the message out in a way that hits - even though they had plenty of contacts and leads already. COMtrac were in front of very large customers, but it was challenging to articulate their service in a simple way, and put it in front of the right decision-makers.
As a result, a lot of manual time and energy was spent on explaining during the sales process. Selling internationally was especially challenging, and sending Powerpoints and PDFs wasn't enough.
Craig Doran, COMtrac’s CEO said: ““The project team at Visionary Digital Studios is by the far the most professional and reliable service I have experienced. The response to the video we created has been nothing short of excellent leading to presentations to new potential clients with 7 days of the video being launched. It is rare to engage external services for projects and on completion sit back and think ‘That is the best value for money I have ever spent.”
I really could not fault anything in the whole process. I have dealt with a lot of contractors and consultants for a variety of reasons but never have I had the level of service where I actually felt 100% confident in your companies abilities to meet the representations your put forward.
From day 1 of the first drafts, it was clearly apparent that your design team were brilliant and had a unique quality of being able interpret our market vision and articulate my thoughts into meaningful animations. Feedback from our target market has been overwhelming since day 1. The comments on the Linkedin post are a testament to the quality of the video.
Comtrac Video-powered Website
VIDEO 2: Live-Action Testimonial Video
VIDEO 3: Visionary Explainer Video
VIDEO 4: Visionary Explainer Video - USA CUT