The Service (Quote from the "Code V" Video Script): "That's why, at Secure Code Warrior, we've created a cutting-edge application security training platform, designed by developers for developers."
The Challenge: Secure Code Warrior are an online company that deliver their training services all over the world. So communications at all stages - Marketing, Sales and Delivery - is optimised by using strategic, engaging videos.
The SCW platform is cutting-edge in its UX and gamification - so the videos need to look epic and keep different levels of stakeholders engaged.
The Visionary Black Label Animation simplifies the SCW value proposition for a C-Suite audience, as soon as they encounter the brand online. It's launched via the website, social media and social campaigns, and is one of the key marketing assets throughout SCW's marketing.
VIDEO STYLE 2: Visionary Live Action Video
This video can be shown to decision-makers after they've watched the initial Visionary Explainer Video. It demonstrates SCW's deep understanding of their everyday concerns, while also positioning SCW's CEO, Pieter, as the authority in the security industry.
VIDEO STYLE 3: Visionary How-To Videos
Once prospects are inspired by the initial videos, they are now ready for an in-depth demo. In the Visionary How-To Videos, we tour through the functionality of the SCW platform, and use animation effects to focus the viewer's attention on key features.
VIDEO STYLE 4: Visionary Bootstrap Video (Training Videos)
SCW has over 200 training modules within their platform. So we used the "Visionary Bootstrap" style to animate the training and keep it engaging for SCW's technical audience.
The Animations still look great and represent the SCW brand - but by lowering the amount of detail and Animation effects, we can produce these videos within budget and schedule. Notice that the scripts are still very strategic to ensure the right information is communicated.
VIDEO STYLE 5: Visionary Mobile App Videos