The Service (Quote from the "Code V" Video Script): "Meet HomeFront Australia. HomeFront’s “Build and Book” platform makes it easy. Select the services you need from a wide range: Cleaning, Mowing, Gardens, Car Care, Pest Control, Home Maintenance and much more. Customise the service to suit your exact needs. And book it in, instantly.”
The Challenge: Homefront delivers its services Australia-wide to a large customer base, through complex technology and processes. However, their service needs to be simplified for their audience to understand.
In a crowded space, much of the messaging is focused on why HomeFront's service is superior to any other options the audience is considering.
VIDEO 1: Visionary Live Action Explainer
The video is designed to position the HomeFront executive team for their larger, corporate clients (mainly the Department of Veteran Affairs).
Once potential clients are into HomeFront's Sales Process, they can be shown Live Action Case Study videos. These tell the story from a client's perspective. They discuss their challenges, buying decision and results.
Notice that the messages are very strategic - but we also ensure they are authentic, and told in the client's natural conversational style.
David Ballantyne, HomeFront Australia’s CEO said: “When it comes to vision, there’s some who don’t get it, others who do; and then there’s a special few who not only get it, they grow it. This was my experience with Visionary Digital Studios who brought substance, life, simplicity and integrity to our explainer.
The difference between VDS and the rest is their rare combination of business sense, artistic skill and technical competence, allowing them to produce a perfect communication vehicle that’s fit for market.
A year on, the explainer remains a jewel in the crown of our site, with its strong production values and clear narrative shining through.”