BUYER'S JOURNEY VIDEOS: HomeFront
THE CHALLENGE
The Service (Quote from the "Code V" Video Script): "Meet HomeFront Australia. HomeFront’s “Build and Book” platform makes it easy. Select the services you need from a wide range: Cleaning, Mowing, Gardens, Car Care, Pest Control, Home Maintenance and much more. Customise the service to suit your exact needs. And book it in, instantly.”
The Challenge: Homefront delivers its services Australia-wide to a large customer base, through complex technology and processes. However, their service needs to be simplified for their audience to understand.
In a crowded space, much of the messaging is focused on why HomeFront's service is superior to any other options the audience is considering.
HomeFront have a range of B2B and B2C clients, stakeholders and partners. Each video is strategically designed for a specific audience and objective.
Check out what Homefront CEO, David Ballantyne, said after working with us for over 3 years now:
VIDEO 1: Visionary Live Action Explainer
The video is designed to position the HomeFront executive team for their larger, corporate clients (mainly the Department of Veteran Affairs).
The audience already understands HomeFront's service after watching their Animation. So in this video, we used Live Action video, because we wanted to create an emotional human story and position the leadership team as trustworthy authorities in their space.
VIDEO 2 - 3: Visionary Live-Action Case Study
Once potential clients are into HomeFront's Sales Process, they can be shown Live Action Case Study videos. These tell the story from a client's perspective. They discuss their challenges, buying decision and results.
Notice that the messages are very strategic - but we also ensure they are authentic, and told in the client's natural conversational style.
These videos also feature artistic camera footage and a story-telling style to keep the viewer engaged
VIDEO 4: Visionary Live-Action Testimonial
The Live-Action testimonial simply features a client speaking to the camera. This is similar to a case study - but rather than discussing the whole journey, the testimonial is a simple, spoken account of the results that Homefront produced.
VIDEO 5: Visionary Explainer Video
The final video explains the service and the booking process. It makes the process FEEL easy for the client, and subtly positions Homefront as the best option available, in comparison to competitors the audience are considering.
David Ballantyne, HomeFront Australia’s CEO said: “When it comes to vision, there’s some who don’t get it, others who do; and then there’s a special few who not only get it, they grow it. This was my experience with Visionary Digital Studios who brought substance, life, simplicity and integrity to our explainer.
The difference between VDS and the rest is their rare combination of business sense, artistic skill and technical competence, allowing them to produce a perfect communication vehicle that’s fit for market.
A year on, the explainer remains a jewel in the crown of our site, with its strong production values and clear narrative shining through.”
“Visionary has now produced both Animated and Live Action Explainers for the company, and each time they have stood out for their quality of finish and clarity of message. Visionary’s Live Action Video surprised me with the clarity and integrity of the final product. It felt authentic and on-message. The Visionary team combined visual and scripting elements in such an impactful way it created a powerful message to our clients that I’m not sure could have been achieved in any other medium.”
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