A VISIONARY ANIMATED EXPLAINER VIDEO PRODUCTION & VIDEO MARKETING COMPANY

TESTIMONIAL

Managing Director, Richard Harris said: 

“A great group of people. Passionate about their work and the results reflect that. Fantastic customer service with clear and regular updates on progress. Made the whole thing easy.”

Case Study

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THE SERVICE

ADMA IQ is the Skills Assessment tool created by ADMA (Association for Data-Driven Marketing & Advertising), giving Advertising & Marketing professionals the power to assess their current skills and capabilities to determine skills gaps and opportunities for improvement.

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THE CHALLENGE

ADMA were looking to generate leads online by conveying their new Skills Assessment tool in a way that inspired people to contact their sales team for more information.

Given that ADMA is one of Australia’s premier authorities on marketing, their video needed to convey them as a market leader.

The video had to quickly communicate why the online tool is more effective than any other options available on the market.

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THE DELIVERY

The Visionary Team worked with ADMA’s Managing Director Richard Harris, Marketing Manager Tatiana Montealegre and Director of Communications & Customer Experience Katherine Raskob … to create modern, cutting edge video concepts that reflect the ADMA IQ brand.

Quality of design was a key focus in this project. We needed to keep brand consistency with ADMA’s other marketing assets, while retaining the clean look and feel of their industry-leading brand.

Since ADMA’s team are very accomplished, busy professionals- the Visionary project management and communications processes were key to ensuring this video was a success.

The video was designed to be launched through social media advertising campaigns, as well on their website, and will also be used throughout the ADMA sales process.