Managing Director, Richard Harris said:
“A great group of people. Passionate about their work and the results reflect that. Fantastic customer service with clear and regular updates on progress. Made the whole thing easy.”
ADMA IQ is the Skills Assessment tool created by ADMA (Association for Data-Driven Marketing & Advertising), giving Advertising & Marketing professionals the power to assess their current skills and capabilities to determine skills gaps and opportunities for improvement.
ADMA were looking to generate leads online by conveying their new Skills Assessment tool in a way that inspired people to contact their sales team for more information.
Given that ADMA is one of Australia’s premier authorities on marketing, their video needed to convey them as a market leader.
The video had to quickly communicate why the online tool is more effective than any other options available on the market.
The Visionary Team worked with ADMA’s Managing Director Richard Harris, Marketing Manager Tatiana Montealegre and Director of Communications & Customer Experience Katherine Raskob … to create modern, cutting edge video concepts that reflect the ADMA IQ brand.
Quality of design was a key focus in this project. We needed to keep brand consistency with ADMA’s other marketing assets, while retaining the clean look and feel of their industry-leading brand.
Since ADMA’s team are very accomplished, busy professionals- the Visionary project management and communications processes were key to ensuring this video was a success.
The video was designed to be launched through social media advertising campaigns, as well on their website, and will also be used throughout the ADMA sales process.