Commercial Property helps property owners monetise their real estate through Part Vendor Finance, which allows them to sell part of their investment while also receiving interest on finance left in the deal.

Part Vendor Finance is a complex concept to explain. It needed to be broken down and simplified in 90 seconds. The animation needed to be simplistic, which plenty of white space, to retain the professional nature of the company’s branding, and resonate with an older audience.

Director, Ange Marinakis, already had the graphical concept in his head, even producing sketches and mock-ups for the Visionary team to work with. Copywriter Irene Scott developed a potent script based on her past experience working with Ange. Using these inputs, the Visionary team produced a professional, cutting-edge video to round of a fantastic all-round team effort!