Rowland Hirst, Forum 360’s CEO and Co-founder said: “Our targets are multi stakeholder organisations. For us to onboard with them, requires an internal sales process and we needed a solution. We were guilty of not simplifying our message enough, making it difficult for one stakeholder to relay our message to the next. The team at Visionary Studios brought a driving force to simplify our message. They challenged the way we convey our value proposition and encouraged our team to be involved in productive discussions to reach consensus. I have complete confidence that the end result will be one of our best sales tools and early feedback suggests so. “
“Build your sustainable engagement strategy with Forum 360, the next generation video meeting solution, created specifically for companies and financial service providers. Forum 360 enables you to take your group meetings virtual, and centre them around what your stakeholders want to discuss.”
Forum 360 know thier software is much better than anything on the market for financial providers. However, it’s complex to describe in a short period of time, especially to an online audience. New prospects often wouldn’t quite get it – so Forum 360 needed their video to be an “Education piece” to help get the message across on their website and all of their marketing operations.
The most challenging part of this project was to simplify the Forum 360 features and explain them in a way that a financial provider audience would relate to. We focussed on the top few features of the platform and the benefits they provide. To make it easy for the viewer to understand, we used a step by step description of the virtual meeting process. The visual design of this video is cutting-edge, for a tech savvy, wealthy audience. We used darker colours throughout to make a bold impact on the viewer from the get-go. The Voiceover performance is also authoritative, but there is a hint of casual, to make sure we stayed consistent with Forum 360’s brand style.