Paul Roddis, Icon Integration’s Managing Director said:
“The Visionary Team were great throughout the process and provided good clarity, structure and communication throughout the experience. A great outcome for us and easy to work with.”
Quoted from the Code V Animation Script: “Icon Integration … We help businesses maximise their operational efficiency and productivity through the use of SAP Supply Chain solutions. Our team will help align your business processes with your SAP solution … So you’ll streamline operations and get insights required to analyse and predict performance of your warehouse’s physical movements – in real time.”
Icon Integration needed a video to quickly present the value of their service to busy C-Level executives. A key objective was to communicate what differentiates Icon from their competitors.
They wanted to be able to send the video through to prospects before meeting them, so they would be pitching to a “warm” audience.
The key objective was to generate leads through requests for more information.
The Visionary Team worked with Icon’s Managing Director, Paul Roddis, to create a marketing tool that explains exactly what differentiates Icon from their competitors.
There is an element of fun in the graphic style and soundtrack we chose, to convey Icon as a modern and fun brand.
The video was designed to be launched through a targeted email campaign as well as being sent along with Icon’s proposals.