Peter McNamara, Liquid Vision’s founder said:
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“For iungo’s corporate video, I vetted a number of producers. My client and I chose Visionary Digital Studios because of the higher quality offered compared to that of others who quoted a similar price. The target audience was the C-Suite and investors. The professional “look & feel” and the clever, creative direction of the video ensured the success of the project.
From my point of view, success was also due to VDS’s own high standards, its goodwill and expertise, and its tried and proven creative and production processes.“
iungo Digital Driving Assistant – an app that empowers drivers, by providing access to their car’s data in real time. The App provides virtually unlimited opportunities for use of this data to save on insurance rates, automatically dispatch emergency services to accident scenes, advance alerts re engine failures, find parking spots, log trips and MUCH more … All from your mobile phone!
The challenge was to break down the complex iungo service into an easy to understand message that would resonate with, and impress, BOTH consumers and investors in the platform.
The video is mainly targeted at consumers who would download the App, so the production needed to be light hearted and fun.
However, iungo wanted to use the video to impress an investor audience. So it was important it represented the startup as established and credible.
The video needed to be produced under tight timelines. So both Visionary and iungo teams had to work closely together to get every aspect of the video right. Communication and a well defined project process was critical for the success of this project.
The Visionary Team worked with iungo to design cutting edge, next level visual concepts to communicate the service.
To ensure the investor audience would be impressed, live action footage was incorporated with futuristic animation overlays to reflect on the visionary aspects of iungo’s technology.
The animation, soundtrack, and voiceover convey iungo’s inspiring, industry-forefront brand, and were designed specifically to resonate with both C-level executives, as well as consumers.
For this project, we achieved an ambitious timeline for the launch of the App.
iungo have used the video to send to investors via a warm email campaign, as well as at the start of their pitch meetings.