Harry Morrow, Loftus Peak Portfolio Analyst said: “The team at Visionary are always a pleasure to work with. I think one of their greatest skills is the ability to take the ideas you have about your own company and product, and boil that down to a more easily digestible message about the benefits you offer your target market. This is second only to their passion for delivering good outcomes to clients – throughout the project, and in the ongoing support, it’s clear that quality and getting things right really matter”
” So, at Loftus Peak our investment strategy ensures you’re invested where your world is headed, and gives you diversification away from the industries being disrupted”.
Loftus Peak required a video to explain the unique and highly valuable service that they offer to traditionally minded Financial Planners, and show them that investing with Loftus Peak isn’t complicated or risky. We needed to make experienced investors realise that they can rely on Loftus Peak when it comes to this new way on investing in where the world is headed. In this project, Loftus Peak decided to keep costs down and self-record the footage over Zoom, relying on the Visionary team to make it FEEL professional.
This video was designed to be launched through LP’s social media channels as well as adding a point of difference to the Loftus Peak website. We used several different techniques to create a video that radiates knowledge, understanding and awareness of the future of investment and tech. Powerful animated elements and a strategically chosen soundtrack make the footage feel professional. The provided footage was a conversation – so we used editing techniques and b-roll stock footage to ensure the video featured Rick only (Loftus Peak CEO)