Rinkesh Patlekar, Right Selection’s Marketing Manager said: “Absolutely Superb….Mind Blowing……Sanjay and Abby. You guys have redefined the way explainer video works and this made the process so joyful and painless that we will do everything to recommend you and your world class services to our network here in the Middle east. We were blown away with how scripted the whole process was – just like a clock work from strategy meet to initial idea, to writing scripts, validating audio-voices and approving the animations.You guys have certainly exceeded our expectations and its been a joy working with such thorough professionals. KUDOS to Sanjay, Abby & the whole Visionary team.”
Right Selection encourages different companies, business and institutions to continuously adopt a learning culture through organizing seminars, in-house workshops and keynote presentations with actionable takeaways for both corporates as well as individuals in the U.A.E and Asia. The company’s flexible nature alongside being relationship-oriented makes it all the more unique. All services are diligently provided with high levels of transparency and legitimacy thus ultimately enabling its clients to save on costs while at the same time acquiring high levels of professional progress.
Right Selection are industry leaders in their field – we needed to succinctly show why their prospects should work with them, instead of their competitors.
The company is located in the Middle East and operates globally, so we needed to be aware of their international audience. Since Right Selection represents very high profile speakers, the branding in this video needed to be top notch, to communicate them as an authority.
The video had to convey the Right Selection value proposition around providing the most appropriate, suitable, and top-notch speakers for every occasion. But also needed to show off the expertise and customer experience they bring to the table – which their competitors can’t match.
For this video we chose engaging graphics with an element of fun to align with Right Selection’s brand.
This video is shown at the start of high profile international conferences and speaking events, with some of the world’s most famous speakers – so it was critical that the look and feel of the video was spot on.
The video is targeted at HR Managers and C-level executives looking to use Right Selection’s services. The “hero” character is representative of Right Selection’s typical customer avatar, and every part of this video is designed specifically to resonate with them.
We also used some of Right Selection’s high profile customers to demonstrate credibility for the brand.
The animation, soundtrack, and voiceover convey their motivating, and relationship-oriented brand, and were designed to appeal to a multicultural audience.