Founder of SailConnect Brad McMaster said:
“Sanjay and the team where professional, responsive and a pleasure to work with from beginning to end. He took a real interest in the project, taking the time to really get into the weeds of why the project exists and therefore how to better explain it. Won;t hesitate to use them again or recommend to others.”
Introducing SailConnect, the free mobile app that allows boat owners, crew, and sailing clubs around Australia, to engage like never before!
SailConnect offers a diverse range of functionality to different stakeholders in the sport. This needed to be broken down and explained in an easily understandable format. The message needed to be condensed, and combined with exciting graphical concepts, to ensure viewers would stay engaged and resonate enough to download the App at the end.
The Visionary Team worked with SailConnect to design modern, exciting and fun visual concepts to communicate the App. The animation, soundtrack, and voiceover convey their inspiring, exciting brand, and were designed specifically to resonate with boat owners, keen sailors and sailing clubs.