Bridget Foley from SALSA said: “People often struggle to grasp what our work entails. The animation from Visionary Digital Studios simply conveys in 90 seconds what we have been trying to explain to others for many years. It’s awesome! This animation has been able to tell our story to young people and professionals alike. We didn’t realize the value and communication power of the video until we saw other people’s eyes light up. It is a really innovative and professional way to excite interest from others. We even gained additional funding to support our work through sharing our animation with our partners. Our involvement in the creation process was ideal – progress reviews and innovations were so easy and effective”
SALSA is an innovative program making a difference in our communities by teaching school kids about nutrition and physical activity. SALSA empowers university students to teach Year 10 kids, who then teach Year 8 kids. The peer-learning structure has proven a powerful way of communicating valuable life lessons to kids.
SALSA needed a fun, entertaining style of animation to match their branding and keep their audience engaged. They will use their video at the start of their presentations to “warm up” their audience, as well as when promoting their program to university students.
SALSA chose dynamic, colorful graphics, with cartoon style characters.