Teena Townsend, Tape Ark’s Marketing Manager said:
“A great team of people – easy to work with, passionate about what they do and very professional. The VDS team provided lots of ideas and inspiration while guiding us through the entire scripting, design and production process, making it an enjoyable and exciting project to be involved with. The best bit – they delivered an outstanding, quality end product which exceeds are our expectations and will enable us to showcase what Tape Ark does to the world.”
Tape Ark, an innovative data storage solution brings the management of offsite, archive tape data into the 21st century by providing high volume migration of aging corporate data from tape media directly to the cloud, using public cloud platforms such as Amazon Web Services (AWS), Azure and Google. It is an innovative solution which embraces digital and virtual data storage technologies and re-imagines the way we approach physical offsite data storage. Through the use of Tape Ark’s scalable and automated tape migration tools and backend infrastructure, and in conjunction with Amazon’s new gateway configuration, Gateway-Virtual Tape Library (Gateway-VTL) and the Snowball appliance, legacy tapes can seamlessly be migrated to the cloud en masse and then accessed through the Tape Ark client portal. By “en masse” they are not referring to ten tapes here and there, but tapes in the tens of thousands can be migrated off their historical media, and into the cloud in a rapid and robust fashion.
Tape Ark needed a video that explains the Tape Ark concept to IT Professionals in their 30s, people in the backup & restore space! A message that is condensed but informative is important so the target audience understands what TapeARK does and could differentiate Tape Ark’s innovative data storage solution from its competitors. In addition, incorporate sarcasrm in script, voice and graphics to ensure viewers would stay engaged and resonate enough to contact Tape Ark or sign up for an ongoing monthly cloud storage costs.
The Visionary Team worked with Tape Ark’s founder Guy Holmes and Marketing Manager Teena Townsend to design a fun and happy visual concepts to communicate the service with a touch of sarcasim through the use of nerdy but contemporary characters. The animation, soundtrack, and voiceover convey their inspiring & customer service focused brand, and were designed specifically to resonate with IT professionals.