CASE STUDY:
Pub & Club Co Digital Strategy + Explainer Animation + LinkedIn & Meta Ads + Cold Email Campaign
The Challenge
When we met Pub & Club Co they knew they had a great product but needed a way to reduce the complexity involved in explaining their product and how it can help leading hospitality businesses.
They also mentioned they weren’t attracting enough online leads and needed a system to achieve their sales targets.
Pub & Club Co's CEO, Scott Smith said:
"Having tried and failed with a few other B2B lead generating strategies, I had reservations about committing, but found this one to be amazing. I can say 100% that we took every tip that came our way to give ourselves the best chance of success, and the volume of qualified leads speaks for itself. What cannot be readily quantified in advance is how the methodical coaching drastically improved the overall pitch of our business. What really shone was the friendly service - always a pleasure hearing from the Visionary team.
[I loved] getting lots of leads [and] better understanding the psychology of sales."
Solution Overview
The overall solution had Visionary build and/or manage the following:
- Visionary Explainer Animation
- LinkedIn Ads
- Facebook and Instagram Ads
- Visionary Cold Email Campaign
- Pipedrive marketing automation
B2B Online Advertising Examples:
Results Snapshot
Leads are flowing continually from the campaign in a variety of ways:
- Responses to the cold email outreach
- LinkedIn Ads
- Meta Ads
In addition, we used the feedback from progressing B2B leads to re-delvelop Pub & Club Cos product, sales process and business strategy.
Visionary Client Avatar
Pub & Club Co understood they had a service that was market leading for their audience, but didn’t have a clear messaging strategy to present to their audience. So we create a Visionary Client Avatar to guide all of their website and marketing messaging in future. Click to view below:
Book Your Discovery Call To Learn:
- --> We'll show you the B2B Digital Marketing roadmap you need for your business goals, and we'll explain exactly how it will work in your sales process.
- --> You'll understand the leads and sales generation results you can REALISTICALLY expect from a Visionary Digital Sales solution.
- --> We'll design 2 - 3 solution options for your business and provide a quote for each.
- -- > We'll give you the opportunity to start with a small impactful project so you can make sure we walk the walk, before we partner long term.
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