Visionary B2B Website, Visionary Explainer Animations, Visionary Shopify Store: SCHO
THE CHALLENGE
The Service (Quote from the "Code V" Video Script): "Welcome to Southern Cross Hemp Oil. We’re an international Full Plant Hemp Oil supplier based in New South Wales, Australia. Our products are fully compliant, reliably delivered and the highest quality in the world."
The Challenge: When we met SCHO, they already had a world-class product, and large overseas clients. But they wanted to differentiate from competitors by explaining the unique products and capabilities they have. SCHO needed potential clients to see the website and immediate FEEL that they could trust the brand with large orders.
Visionary Video-Powered Website
For this project, we re-designed the SCHO brand from scratch. We went with natural green and brown colours to give SCHO the natural feel, and resonate with their environmental vision. Also notice the X-Factor by featuring a live video of SCHO's crops as the background of the website!
Langdon Brown, Southern Cross Hemp Oil's CEO said:
"Many thanks Sanjay and your team for my wonderful company website. You made it a fun experience, working exactly on my budget, and to the timeline you outlined at the beginning. I was actually blown away by your precision to detail, and my custom animation video.. Jaw-droppingly good, and produced in both Japanese and English. Lots to be proud of. Looking forward to continue our working relationship."
VIDEO 1: Visionary Explainer Video
The Animated Video features at the top of the website. You'll notice the video script and copy is highly strategic, making SCHO's products stand out and speaking directly to corporate decision-makers.
VIDEO 2: Visionary Explainer Video (JAPANESE Cut)
The Visionary Explainer Video was produced in both English and Japanese, so that SCHO's Japanese prospects could feel immediate trust for the international company
Shopify Store
SCHO commissioned us to create a Shopify store for their B2C customers after creating their B2B website and other campaigns.
Building the online store involved some complex challenges with payment processors due to the nature of SCHO’s industry and laws within Australia (their country of operation).
We introduced a 3PL to help SCHO ship their products to customers worldwide.
Once the Shopify store was live with regular sales, we handed it over to SCHO’s in-house team to continue managing.
Visionary Client Avatar
To guide the marketing campaigns and ensure they attract the best possible prospects, we strategised, and then documented, a Client Avatar:
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