The Service (Quote from the "Code V" Video Script): "SecureCo accelerates your CX transformation, empowering you to manage all your telephony in the cloud - including carriage, number management, CCaaS, UCaaS, voice analytics, payments and more."
This video was designed specifically for a conference based in the USA. The target audience is enterprise sales professionals. Because this video was shown to a live audience, we've kept it fast-paced to keep the audience engaged. Stock footage was specifically chosen to allow them to "place themselves into the video narrative". And, of course, we've added hints of relatable humour throughout to ensure we created a lasting impact on the live audience.
The 2nd video is completely focused on SecureCo's partner audience, who are a little more technical-savvy. You'll notice the language and concepts presented are more detailed in this video, to ensure the audience is engaged.
They will have already seen VIDEO 1. So we kept it interesting with a new Voice Artist ...
In VIDEO 3 we focus on an important piece of SecureCo functionality, that often factors highly in buying decisions.
The sales team sends this video to customers who are already using MS Teams, and have the very specific pain points explained in the video's narrative.