Teleca Systems + Telcoworks Digital Strategy + Google Ads + LinkedIn Ads Campaign + HubSpot

The Challenge

When we first started working with Telcoworks, they were having trouble differentiating themselves from similar competition. They knew they had a superior product, but needed to tell the story.

From there, they had sales targets they wanted to meet but weren’t attracting enough online sales.

Later in the project, once we had the campaigns running well and generating leads, Telcoworks asked us to help them strategise and develop a new brand offshoot - Teleca Systems.

Devin Joy, Teleca Systems’ CEO said:

We came across Visionary Digital Studios when they signed up for our services and we could not be happier with the progress since we reached out and started utilising their expertise in turn to assist us with our marketing requirements.

We had been through the process a few times prior and the communication, dedication and responsiveness of VDS has been nothing but above and beyond in comparison.

Results have been very promising so far and I only expect them to improve. The videos are great and I have full confidence in the FB/Insta engagement success once circulated for a while.

I would highly recommend them to anyone after assistance in growing brand recognition and marketing..

Solution Overview

The overall solution had Visionary build the following:

  • Visionary Client Avatar
  • Visionary Black Label Animation series
  • Meta Ads (Facebook and Instagram Ads)
  • Brand Style Guide
  • HubSpot CRM implementation
  • Staff Training: HubSpot CRM
  • B2B Social Media
  • Executive Consulting: HubSpot, Online sales process, Digital Strategy

Results Produced

This campaign is currently ongoing and scaling for both Teleca and Telcoworks.

In the first few months of this campaign, we had issues getting conversions, and tested A LOT of angles, but once we nailed it, results have exploded
- and these results are direct purchases straight off the newsfeed, not just "leads".

Here's a snapshot of the results we are creating:

Telcoworks - Teleca Ad Samples:

Visionary Black Label Video production

When we created 4 videos for Telcoworks and Teleca, covering various services. The messaging was very strategically produced to differentiate them from competitors.

The videos were the core pieces of content driving the advertising campaigns with content that stands out from anything else on the newsfeed.

Visionary Mini Brand Style Guide

With the build of the new Teleca brand from scratch, we formalised Teleca's new brand style into a "Mini Brand Style Guide" to guide all future design decisions and keep everything consistent.

We've added a purple accent colour to the blues, to really make the brand FEEL modern and stand out.

Visionary Client Avatar

To guide the advertising campaigns and strategy decisions - and to ensure Telcoworks + Teleca attract the best possible prospects, we strategised, and then documented, a Client Avatar:

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