CASE STUDY:
The Gild Group Digital Strategy + Meta Ads + LinkedIn Ads + Pipedrive CRM
The Challenge
When we met The Gild Group, they already had a premium online brand design and plenty of customers and opportunities.
However, they were relatively unseen online:
- Gild wanted to be seen as true thought leaders - however, their IP and knowledge weren't being effectively shown to an online audience.
- In contrast, their competitors were effectively using digital strategies to be seen and heard.
- Gild wanted to ensure its clients were aware of the full breadth of their services.
- Gild wanted the ability to attract new clients in a select few of the verticals they serve. They wanted control over the size and type of those clients.
Shane Graham, The Gild Group's CMO said:
"I have worked with many ‘Lead Generation Specialists’ in my time.
I have found Sanjay and the team to be professional, attentive and invested in the outcomes we are trying to achieve.
Open communication and getting a true sense that we are a valued customer.
Visionary has been a dream to deal with, providing us with outcome driven solutions within a flexible framework.
[Through working with Visionary, we’ve seen] strong lead flow for various campaigns across the business."
Solution Overview
The overall solution had Visionary build the following:
- Visionary Client Avatar
- Strategic Social Content
- LinkedIn Ads
- Meta Ads
- Google Ads
- Pipedrive CRM & Marketing Automation
- Website pages
- Social Amplification across LinkedIn, Facebook, Instagram
- SEO-optimised thought leadership articles
- Mailchimp EDMs
- Consulting: CRM, Digital Strategy, Website, Branding
- Adhoc campaigns and digital requests
Gild B2B Digital Content Samples:
Results Snapshot
The campaign was broad, with more Gild services and platforms being added as we saw ongoing success. Here are some snapshots on the results. Note that we are considering success as QUALIFIED pipeline only - so the data shown is from leads who have spoken to a sales person and are engaged in the sales process:
Visionary Client Avatar
To guide the LinkedIn Ads campaigns and design decisions - and to ensure TGG attract the best possible prospects, we strategised, and then documented, a Client Avatar:
Visionary Thought Leadership Articles
Deep, specific Thought Leadership articles were crafted for Gild's website.
It was important these were NOT the usual copied/non-strategic/time-wasting content that most B2B companies launch. Instead, the articles were crafted strategically, with deeper insights than the audience could get elsewhere.
Click the images below for examples, or see the Gild "RESOURCES" page here.
Rachael Selak, The Gild Group's COO said:
"Visionary Digital Studios have been amazing to work with. They have really helped lighten our marketing workload so that we can focus our attention where it is needed most. Loved that in each meeting there was a clear agenda and bottleneck identified."
Book Your Discovery Call To Learn:
- --> We'll show you the B2B Digital Marketing roadmap you need for your business goals, and we'll explain exactly how it will work in your sales process.
- --> You'll understand the leads and sales generation results you can REALISTICALLY expect from a Visionary Digital Sales solution.
- --> We'll design 2 - 3 solution options for your business and provide a quote for each.
- -- > We'll give you the opportunity to start with a small impactful project so you can make sure we walk the walk, before we partner long term.
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