VISIONARY EXPLAINER ANIMATION SERIES
Vorteil's tech is very complicated. In their sales cycle, they need to first break down their message for C-Suite decision-makers who may not be as technical.
Since those decision makers tend to take the tech back to their technical team for further review, we also wanted a more technical video, specifically for the technical team.
Notice that the messaging in the first video is higher level and strategic.
In the second video, we go deeper and longer and much more technical.
After the project, Ben Johns, Vorteil's Industry Engagement Principal said:
"Excellent. Overall the process was relatively painless to get a great outcome,
the team was very responsive to our requirements. One of the challenges for us
is coming up with the content for our website, it’s what held us back in the past from making the changes we needed, because the hill just seemed too high to climb. The [Visionary Digital Studios] interview process and understanding our business and helping put the framework together and the process for updating the copy really made this process easy and a problem we could solve together to get a great outcome."
VORTEIL'S OLD BRANDING
VORTEIL'S NEW VISIONARY VIDEO WEBSITE
Vorteil started this project because ...
Strategic Highlights Of The Website ...
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