Discover the strategic video lineup that maximises ROI, makes the most of your budget, and saves time.<\/strong><\/p>\n

If you\u2019re running a B2B tech company, you already know that video marketing is a must these days. You\u2019ve probably tried using video here and there, and you\u2019ve likely seen your competitors nailing it with polished campaigns.<\/p>\n

But figuring out exactly what types of videos you need\u2014and when to roll them out\u2014can feel a bit overwhelming, right?<\/p>\n

We get it.<\/p>\n

But don\u2019t stress\u2014this guide is your roadmap.<\/p>\n

We\u2019ve tested all kinds of video ads and seen the results firsthand, so we\u2019ve been able to codify the techniques that move the needle.<\/p>\n

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1. Explainer Videos<\/h3>\n

First, you\u2019ll want to create an Explainer Video<\/strong>. This is the bread and butter of your video marketing strategy, and it can be animated, live-action, or a combination of both.<\/p>\n

The key is to explain who you serve, how it works, and why you’re unique in a simple, non-technical way.<\/p>\n

KEY: Don’t make the mistake of producing fancy or fun videos before you have this key foundational video in place. The “Explainer Video” will create real measurable results in the business when it’s launched correctly.<\/em><\/p>\n

A good Explainer Video has every person in your target market\u2014and everyone around your business\u2014understanding exactly what sets you apart.<\/p>\n

When launched into your B2B advertising, this makes a huge impact because everyone involved with your business understands why you\u2019re unique\u2014not just prospects but also current clients, staff, your network, and even investors.<\/p>\n

Now, imagine the ripple effect when they all align with your clear value proposition.<\/p>\n

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Key features of a Visionary Explainer Video:<\/strong><\/p>\n

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• A solid distribution strategy.<\/strong> Your distribution strategy is even more important than the production itself. A perfectly crafted video is only effective if it reaches your audience.<\/li>\n
• Audience-focused messaging.<\/strong> Once you reach them, you have to connect with them. Effective B2B videos are more about the audience, less about the company. The key is to make your messaging crystal clear – don’t try to be too creative here.<\/li>\n
• A step-by-step<\/span> explanation of your process.<\/strong> Make your service FEEL easier to proceed with by giving a step by step explanation of your process.<\/li>\n
• Back up your claims with actual results and facts.<\/strong> Decision-makers trust numbers and results.<\/li>\n<\/ul>\n

  Length<\/strong>: Go for 90 seconds to 3 minutes.<\/p>\n

  Sure, you\u2019ll hear people say that \u201cno one watches anything longer than 30 seconds these days\u201d, but when it comes to B2B, things are different:<\/p>\n

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  Here are some great examples produced by The Visionary Team:<\/p>\n

  [CASE STUDY: Comtrac]<\/strong><\/a><\/p>\n

  [CASE STUDY: Single Source]<\/strong><\/a><\/p>\n

  Or check out Visionary\u2019s Explainer Animation here:<\/p>\n

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