Not all B2B websites are created equal.<\/span><\/p>\n While look and feel is important for all websites, there are strategic\u00a0 \u201ctriggers\u201d that the most highly effective websites incorporate.<\/p>\n When produced effectively, a website will provide the right type of B2B decision maker with the key information they need to understand why you are DIFFERENT from competitors and why they can TRUST your service.<\/p>\n Once they have explored your website, they should be compelled to click that \u201cBook a Discovery Call\u201d or \u201cBook a Demo\u201d button, while already FEELING that your service is more valuable than your main competitors’.<\/p>\n <\/p>\n <\/p>\n <\/p>\n The preparation stage of your project is the most important step.<\/span><\/p>\n (and the most neglected by inexperienced marketers!)<\/p>\n During your <\/span>Visionary Strategy Session<\/span>, we will dive deep into the psychology of your perfect clients, so we can understand the exact messages they need to move forward in your sales process.<\/span><\/p>\n Many companies make the mistake of staying too high-level here. That’s a costly mistake, because nearly every prospect will visit your website to compare you to your main competitors. We want them to FEEL that your service is the best fit for them. That requires us to understand their psychology at a deep level.<\/span><\/p>\n The way we’ll do this is through questionnaires, interviews, research and industry experience. This will help us create a detailed Client Avatar<\/span><\/strong><\/a> that documents the demographics of your perfect clients, as well as how they think, how they make decisions, and what they aspire to.\u00a0<\/span><\/p>\n Then, we\u2019ll aim to mirror their exact thought patterns throughout your website text. The content will be strategically structured to answer deal with their objections BEFORE they even contact your sales team.<\/span><\/p>\n The strategy stage of your website project can be intense \u2014 but it is worth investing the energy. It ensures you create a website that is highly strategic and drives that long B2B sales cycle forward.<\/p>\n <\/p>\nPreparation & Research<\/b><\/h3>\n