CASE STUDY: Yellow Brick Dental
Digital Strategy + Meta Ads + Website Design + Live-Action Video + Explainer Animation + Pipedrive + Sales Consultation & Training
The Challenge
Yellow Brick Dental (YBD) specialises in streamlining administrative and financial operations for Australian dental practices.
They were looking to build their online presence and attract qualified pipeline from near scratch. They found it difficult to articulate their unique processes. Their target market didn’t understand how YBD worked, and why they were unique.
We executed our 3-month Go-To-Market process to get YBD live, at a world-class level, producing qualified pipeline FAST.
Dr Safa Souzani, Yellow Brick Dental's CEO said:
"We needed to launch a new subsidiary project and approached Sanjay and his team at Visionary for support. Having already worked with several marketing companies, we came in with high expectations — but I can confidently say the level of attention to detail and the implementation process from start to finish was truly world-class.
From zero to full execution, the Visionary team had a clear plan, asked the right questions, and took the time to deeply understand our customers. They helped us fast-track the entire build of the new company and successfully align it with many of our dental partners.
We look forward to working with Sanjay and Visionary on many more future projects.
Thank you for your professionalism, speed, and genuine commitment to our success."
######Paul Kirk, RPG CEO said:
"#######I came across VDS many years ago and had a few meetings with Sanjay. Only recently did worlds align and we got to work on a project together. It’s been a blast since day one and the results have been fantastic. We are looking forward to working on more projects with Sanjay and the team in the future."
"We’ve significantly driven up the total deal value for our primary client from sub-$10m to over $30m. No problem is too big or small for the VDS team. They get in and get the job done"
Solution Overview
The overall solution had Visionary build the following:
- Visionary Client Avatar
- Visionary Live-Action Video
- Visionary Explainer Animation
- Meta Ads (Facebook and Instagram Ads)
- Visionary B2B Website
- Pipedrive CRM implementation
- Visionary Social Omnipotence through Meta and LinkedIn
- Consulting: Pipedrive, Online Sales Process, Digital Strategy, Staff Training
- Adhoc Digital Campaigns and Requests
Results Produced
We built a tailored, complete go-to-market strategy from scratch, from brand positioning and crafting core messages, to the production and advertising of compelling videos, long-form content, and more.
Qualified leads started flowing in immediately upon the campaign launched. Our practical approach steadily brought in high-quality deals (rated "P1" or "P2"), with most valued at ~AUD20,000+.
We developed a best-in-class CRM setup on Pipedrive. This offered clear visibility across the sales pipeline, enabling on-point sales follow-up, identification of bottlenecks, and ongoing optimisation.
Here’s a snapshot of the overall results we delivered:
Visionary Live-Action Video
The video was tailored to simplify and highlight the benefits of the service in an easily consumable way.
It featured the actual sales team, which helped build familiarity and trust—making viewers feel like they already knew them even before a sales call.
The narrative was strategically produced so it could be shortened into 3 standalone videos for phased advertising. This ensured the audience consume the full message over time.
Visionary Explainer Animation
The animation was crafted to deliver a clear and compelling explanation of YBD’s services, complementing the Live-Action Video.
It served as the central content piece across social media, with visual and messaging styles consistent with all ads throughout the campaign.
Multiple versions of the videos were produced to provide variety across paid and organic placements, ensuring relevance and keeping it fresh.
Yellow Brick Dental Meta Ads Samples:
Visionary B2B Website
We revamped YBD’s website and created landing pages to highlight their unique advantages for the target market.
World-class videos are integrated throughout all pages, helping viewers understand their offers and self-qualify before speaking to the sales team.
The website also features long-form content to educate viewers, so they’re well-informed and much closer to a buying decision.
Visionary Social Omnipotence
To push foward YBD's sales cycle, we launched image and video posts to articulate their services across social media.
This helped engage prospects at various stages of their buying journey.
Here are some examples of the content pieces we developed:
Visionary Client Avatar
To guide strategic campaigns and ensure we attract the best possible prospects, we developed and documented a detailed 15-page Client Avatar:
Book Your Discovery Call To Learn:
- --> We'll show you the B2B Digital Marketing roadmap you need for your business goals, and we'll explain exactly how it will work in your sales process.
- --> You'll understand the leads and sales generation results you can REALISTICALLY expect from a Visionary Digital Sales solution.
- --> We'll design 2 - 3 solution options for your business and provide a quote for each.
- -- > We'll give you the opportunity to start with a small impactful project so you can make sure we walk the walk, before we partner long term.
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