B2B Marketing Systems need to be so much more than just a simple ad that asks a viewer to book a call.

In most cases, that style of advertising stopped working a couple of years ago now.

So in this era you need to be a lot more strategic about the way you show your cold audience content and then take them through a buyer’s journey to becoming a lead, becoming a prospect for your sales team, becoming a customer, and then even to becoming a raving fan.

And that’s not easy.

So one of the ways that we do this at Visionary is through our 4 layer Theory.

Referencing the diagram, you can see at the top layer there, that’s a cold audience who doesn’t know who you are and then they go all the way down through that buyer’s Journey to the bottom where they’re a raving fans.

So let’s go through each layer in a lot more detail.