B2B Marketing is often 180 degrees different to traditional marketing to consumers. When you don’t understand the differences, it creates problems that are invisible until 6 months down the road. In this clip, we break down the differences:

🔵 B2B buyers are typically making 5 – 7 figure decisions, so they need much more education before asking them to book a call. Otherwise, sales will struggle to get them on the phone and close.

🔵 B2B buyers are more focused. They’re on social media more to learn, less to be entertained. So the more content you can provide, the better.

🔵 Marketers tend to be obsessed with more leads, at cheaper cost. But in B2B, the highest leverage focus is usually to improve lead quality so sales can actually close deals and bring in real $$$.

🔵 And, when marketing to businesses, usually decisions are made by a committee. So your marketing needs to be focused on inspiring ALL of them – not just one clicker.

If you have lots of leads, but struggle to get them on the phone and convert them to real sales… this is why.