Over 10 years of running marketing programs. Millions of dollars invested in scientific advertising. Thousands of videos produced. Tens of thousands of ads tested.
That depth of experimentation, combined with our specialisation in B2B marketing, has taught us some profound lessons about online growth.
Much of what we’ve learned runs against the conventional narratives which are shaped by B2C campaigns on TV, YouTube Shorts and “viral” Instagram content – all designed for much less sophisticated audiences than in B2B.
We wanted to codify some of our most cherished growth secrets, while honouring the visionaries moving today’s biz world forward into the AI singularity.
Click the cover page below to download the full PDF book.
