Making fast, powerful decisions in your marketing is so important in the age of online business.
Online marketing and automation tools are enabling companies to move at light speed. So, in every industry, the market leaders are making quick, powerful marketing decisions – and then launching at scale.
It’s easy to notice this for yourself. If you look at the toughest competitors in your industry:
– Does it seem like they are EVERYWHERE?
– Do they have strategic, powerful content crafted to inspire decision-makers?
– Do your prospects and customers tell you they are being educated by THEIR content?
– Does their online marketing make their services FEEL market-leading?
That’s the impact of strategic online marketing.
When we’re working with our clients at Visionary, we’re always pushing for quick decisions and fast launches. In online marketing, it’s much better to get your content to 95% complete, and then get it in front of the market immediately, while you’re still spending time on perfecting everything up to 100%.
The same thing applies to our prospects during the sales process. I’m always encouraging them to make a powerful YES or NO decision as soon as possible. I’d much rather a prospect say NO early in the sales process, so they can move on and choose another solution sooner rather than later.
The worst possible outcome in your marketing is not being able to take any action for weeks and months.
Because every day you wait, your competition is getting more attention, more buy-in and more market share.
