After working with 200+ Tech and IT Directors over the last 5 years now, they mention a few universal pain points when selling their services…
Can you relate?:
#1 “Our time and energy in the sales process. Having to explain our service over and over from scratch is exhausting. We have a lot of tech to simplify. So I’m not getting the story out quick enough and I’m tired of sending Powerpoints and PDFs. I feel like I need to be face to face to sell.”
#2 “I can’t get our message out in a way that hits. We are in front of very large customers, but we can’t articulate what we do. We have plenty of contacts, especially on LinkedIn – but we don’t have any quality content to show them.”
#3 “Our competitors are just better marketers, even though our service is superior. My competitor is getting more traction than me because they are just promoting their service better with marketing and blog posts”
Hopefully that provides some perspective, you’re not alone!
And if you’re interested in ideas for how to resolve these pain points – here are some projects we’ve produced to address these issues for our clients:
