This video gives you an introduction into Visionary Digital Studios, how we think and how we work.
Here’s a great example of a Visionary Live-Action Video used to power a B2B growth campaign for our client, Consilo. Of course it looks awesome! But there is so much more strategically happening below the surface of this video. Here are some things to notice as you watch:
šµ The message is crystal clear. That’s because we didn’t just put the cast on the spot on the day and accept whatever they happened to say on the day. Instead, we strategically planned the message and “coached” the right content from them
šµ At the same time, you’ll notice the performances are very authentic and natural. That’s because we didn’t have them reading off a teleprompter. We interviewed them before the day, noted their authentic thoughts. and prepared a video concept for them to reference before the shoot
šµ The video story is produced in 4 distinct chapters, including 2 sections performed by customers. That then allows us to cut the video into 4 standalone shorter videos. So now we have a “campaign full” of high-quality video content, including 2 customer testimonials that can be turned into case studies on the website. That powers the whole campaign, making the video shoot a no-brainer in terms of value for money
šµ The first scene is performed by Consilo’s key salesperson. He is also the “hero character” throughout the narrative. That ensures when prospects get to the first sales call, they have been seeing him regularly on their newsfeed, so they know, like and trust him already
šµ All the little in-between clips (“B-Roll”) of Consilo’s team, projects and office were also delivered as professional images that could then be re-purposed across the website and marketing materials
One video like this becomes a campaign full of world-class content that conveys Consilo as the market leader in their industry
If you’re selling high-ticket items online, a Thankyou video is a very important part of optimising your marketing funnels.
Whenever a lead from the internet signs into one of our marketing funnels to speak to our sales team at Visionary Digital Studios, they are directed to this ‘Thankyou Video’.
The video immediately tells the lead what to expect next, and dramatically increases the likelihood that they will actually attend the sales call.
But the Thankyou Video does so much more:
– It introduces your main salesperson and positions them as an authority
– It conveys the professionalism of your business, increasing sales conversion rates
– Finally, it reduces the sales cycle by directing the audience to more content, so they can educate themselves BEFORE speaking to your sales team.
If you’re selling high-ticket items online, the “Thankyou Video” is a very important part of optimising your advertising process. See more examples here:
Here’s a great example of a Live-Action Case Study in the B2B SaaS industry. This content is used to move the long B2B sales cycle forward. A few things to notice as you watch:
šµ The video has been produced in a way that allows it to be split into 4 standalone content pieces. That allows 1 shoot to become a campaign full of content. It also ensures that, in an advertising campaign, the whole message gets consumed over time.
šµ The cast comes across very authentic. That’s because we didn’t force them to read off a teleprompter. But we also didn’t put them on the spot on the shoot day. We interviewed them in advance, then prepared notes for them to refer to. That way – after the magic of our editors – they are authentic and clear on camera, but the narrative also stays on track, highly relevant for the viewer.
šµ The storytelling is clear and specific, positioning Bricsys above the competition. When this case study is sent along with a proposal, Bricsys are clearly in the box seat.
šµ The first 5 seconds is the most important part of the video. Notice how we go straight into describing the situation, which the right audience can relate to. So many case studies lose a shocking proportion of the audience by doing an introduction at the start: “I’m X, I work for X, we do X, my role is X” – all messages that have no relevance for the audience.
šµ Also notice that great set design, lighting and creative direction ensures that each cast member is “glowing” on screen – confident, clear and credible.
See plenty more examples here:
https://visionarydigitalstudios.com/b…
STRATEGIC VIDEOS TO QUALIFY LEADS
Often we’ll start with a smaller project, perhaps one or two videos.
First and foremost, this really gives us a chance to clarify your core offer, and then we find when it’s launched, it improves every other sales and marketing initiative that you already have going.
So for example, your ads and your outreach, improve in performance, your sales team starts giving a very consistent message. To every prospect.
People start spending more time on your website, that sort of thing.
But it also gives us a really good chance to work with you, get to know your company, and it gives you a chance to experience the benefits of working with us before we decide to work together long-term.
Once we have those videos in place, then we’ve got a really good platform to move forward into the longer term project.
Here is a great example of an Animation that creates very clear differentiation from similar competitors. It gets automatically sent to new leads as soon as they sign into the contact form. That ensures they arrive at the initial sales call already understanding the difference.
A few things to notice:
šµ The messaging is very strategic and clear, designed for non-technical decision-makers. We strategised unbeatable differentiators with Single Source. After watching the video it will be difficult to choose the competition
šµ The video was intentionally produced as 3 standalone sections. That allows us to break it up into 3 standalone videos which make excellent remarketing ads. That also ensures the full message is consumed over time, even if the viewer doesn’t sit through the full video
šµ In addition, each unique scene design is delivered as an image. So this video project produces a full campaign of brand consistent marketing and sales collateral
In this example, we use Animation to explain a complex tech service for non-technical decision makers. A few things to notice here:
šµ The video speaks directly to the decision-maker as “you” or “your” and is very specific to their daily challenges. It immediately becomes the most relevant piece of content in their space
šµ We use both Animation and stock footage to make the video more engaging for the audience. It stands out compared to a simple Animation and looks much more modern
šµ We show off the UI so the viewer can envision themselves using the product
šµ The messaging in the video is extremely strategic, aiming to position Secure Code Warrior as a better fit than similar competitors, without being too sales-y or aggressive
šµ Finally, all the scene designs were also delivered as images for Secure Code Warrior to re-purpose throughout their sales and marketing collateral. That gives the audience a consistent experience through their buyer’s journey.
Strategic video production is such an important component of a professional B2B growth engine. In this clip we talk you through why you should use video, and give you some insights into how we incorporate video into a B2B marketing program.
Learn plenty of different strategies for leveraging video in a B2B Marketing program. We talk about high level strategy as well as diving into the tactics that we use for our client-base today.