If you already have strategic videos produced for your business, chances are you can use them in much more powerful ways than you currently are …
Here are some ideas that will allow you to reduce your sales cycle time, close more deals and attract more leads using your videos:
#1 Feature your video on your website – your video should be front and center on your website, near the top. Website visitors should arrive at your site and read a strategic headline that inspires them to watch your video. From there, their mindset is primed to dig through the rest of your website or request a call.
#2 Ensure every prospect sees your video(s) BEFORE their first sales call – your video should feature in every Landing Page and marketing funnel. To be sure, you can even send your video to prospects the day before their sales call. This primes their perspective for their sales call, and allows your sales team to focus on selling rather than explaining everything from scratch.
#3 Design a video that very specifically describes why you are a better fit for your prospect than your main competitor. Ensure it is framed as a positive message. Send the video to every prospect or tender board BEFORE they review your proposal. See the great example for Single Source, below:
#4 Empower decision-makers to take your message back to their team – often we’ll produce 2 videos for our clients. One focuses on the benefits for decision-makers. From there we produce another, more technical video, that allows the decision-maker to show your technology to their technical team members after the call.
#5 Remarketing Ads on social media – LinkedIn, Facebook and Instagram allows you to show your video(s) to anyone who has already touched your website. This keeps you at top of mind throughout the buyer’s journey or the tender process. It also attracts other opportunities from your network.
#6 Produce multiple videos to push your sales process forward – at each step of the sales process, your prospect has a different level of awareness, and needs to hear a different message to be inspired into the next step of your sales process. After each touch point, send them a new video, “selling” them into the next step of your process.
#7 Re-launch your videos regularly to Social Media – generally, less than 10% of your audience will see each post and pay attention. So if you’ve produced professional videos – you’ll want to re-launch them to social media every month or 2.
#8 Use the video designs throughout your marketing – if you have professionally designed videos, convert the scenes of the video into images and use them throughout your website, presentations, proposals and social posts. It’s powerful to give your prospects a brand-consistent buyer’s journey throughout your sales process.
#9 Use LinkedIn Ads to put your videos in front of every decision-maker and tender board member in your target market. You can laser-target by job title, industry, company size and location.
ESPECIALLY if you’ve had your videos professionally produced – it’s important to get the most usage possible out of them so they actually produce tangible business results.
Hopefully you or your team can implement one or more of these suggestions!
If you’d like to see how any of the concepts above look in the real work, see some examples here:
https://visionarydigitalstudios.com/samples
