AAA FINANCE & CONSULTING GROUP

TESTIMONIAL

Gordon Bishop, AAA’s Sales Consultant said:
“After consulting with various animators, we selected Visionary Digital Studios because they presented a professional framework and approach from the start. They installed confidence and assurance to the journey and end result. I loved how Visionary Digital Studios, and in particularly Sanjay, were very attentive to details, and took on board ideas from the customer. Every step of the way the project was professionally shared with a weekly review meeting making it easier to see progress and the shaping of the explainer video. The end result surpassed our expectations, through marketing designed content; animation images, wording, colours it presents a stronger message and not just a company overview storyline.”

CASE STUDY

THE SERVICE (Quote from the "Code V" Video Script)

“Welcome to AAA Finance & Consulting Group. We’re much more than your average finance broker. AAA is your single point of contact for all your financial and advisory needs.”

THE CHALLENGE

AAA have a complex business model, and provide much more value to their clients than their competitors. They needed to get the message out in a way that hits home. AAA were attending a high-profile industry conference, and wanted their video to stand out from other exhibits and attract people to their exhibit.

THE DELIVERY

The video was designed primarily to attract attention at the “Beef Australia” conference. So we included scenes that our target audience could immediately relate to, including beef cattle and farms. Our hero character is featured from the start, and strategically designed to represent AAA’s audience. Everyone understands what financial services firms like AAA offer – so the message is very much focussed on how AAA is different, and why they are the best fit for their market. At the same time, the video is not too sales-y and is subtle in the way it disqualifies competitors. We wanted to ensure it was relatable and down to earth like the AAA brand.