HEALTHIBANK (SYDNEY)

TESTIMONIAL

Dr Joseph Grace, HealthiBank’s CEO said:
“We had a very positive experience working with Sanjay and The Visionary Team. The most exciting part of working on our video project with Visionary was watching the scripts come to life! I would recommend this organisation to anyone who is seeking a professional and efficient digital media partner.”

CASE STUDY

THE SERVICE

HealthiBank is the revolutionary electronic health card that allows you to store and carry all your health information – including health reports, results and lists – all on a card that fits neatly in your wallet.

THE CHALLENGE

HealthiBank is a revolutionary new medical tech service – however the target market are often not tech savvy. It was very important that the script broke down the functionality in a way that the audience could relate to. We needed to ensure the animation conveyed the core value of the product succinctly, while also inspiring trust in medical executives and investors who will be evaluating the product.

THE DELIVERY

The production is modern, with plenty of “negative space” to convey a cutting edge company that is established and trustworthy. The target audience for the video is elderly patients – so the script presents the service in very simple terms. However, the graphical concepts, as well as the music and voiceover, were specifically designed to resonate with medical executives and convey authority within the industry – because HealthiBank are using this video to gain investment and interest in the medical industry globally. We’ve also infused a little bit of fun throughout the visuals to ensure HealthiBank’s brand shines through and the viewer is kept engaged. Three versions of this video were delivered, with modified scripts, each designed to resonate with a different target market.

“Our vision is to guide impactful B2B tech companies through the transformational growth journey from being relatively unknown in their space… through to becoming inspirational, powerful & wealthy thought leaders for the markets they serve.”

Website : The Visionary Team