LOFTUS PEAK CONFERENCE

TESTIMONIAL

Harry Morrow, Loftus Peak Portfolio Analyst said: “The team at Visionary are always a pleasure to work with. I think one of their greatest skills is the ability to take the ideas you have about your own company and product, and boil that down to a more easily digestible message about the benefits you offer your target market. This is second only to their passion for delivering good outcomes to clients – throughout the project, and in the ongoing support, it’s clear that quality and getting things right really matter”

CASE STUDY

THE SERVICE (Quote from the "Code V" Video Script)

“This video features Rick Steele from Loftus Peak and Jess Moore from Community Resources talking about how their organisations are approaching the challenge of making a better world”

THE CHALLENGE

For this video, Loftus Peak CEO, Rick Steele, brought a raw recording from a Zoom interview. The session was 40 minutes and quite rough. We needed to breakdown the session into the most important content so that it was easy to consume for a wealthy corporate audience. Loftus Peak are a high profile investment company – the raw footage needed to be turned into something professional and engaging. To add to the challenge, there was a very slim timeline on this – we needed to work nights and weekends to ensure a professional result before a conference.

THE DELIVERY

Firstly, the raw footage as broken down into the most relevant and engaging content for the audience. We re-ordered and worked the content into chapters, so that their was a cohesive story told in the video. The footage provided was rough – but we made the video feel premium using slick motion graphics for the chapter titles, as well as overlaying animations throughout the video. We were also able to remove most of the hesitations, pauses and “umms” from the conversation to accentuate the speakers’ engagement.