WineMyWay’s Founder – Werner Mertz said: “The team at Visionary is what differentiates them from the rest. The energy and enthusiasm is what helped us to achieve an exceptional outcome. The result is a well crafted, quality product that has the impact we required to articulate our offering effectively to the world. Their patience and dedication made us feel like we were their top priority. We will surely work with Visionary again soon!”
Introducing Wine My Way, the app that helps you master your own personal wine palette … The App lets you find popular wine-tasting events, buy tickets and stay in the loop … Before an event, you can learn about the wines on pour. Shortlist the ones you’d like to try… So, at the event, you’ll simply find each wine you’re interested in … taste it, rate it, and … Next!
We needed to break down the rich functionality of the App in a way that was simple, and would resonate with every day wine lovers. The target audience was sophisticated, so the design and production needed to be epic. We wanted to ensure the video was light-hearted and fun so that our audience would be inspired to download the App immediately.
The Visionary Team worked with Wine My Way to design colourful, fun visual concepts, with an appropriate hint of humour to communicate the app. Though the App was just being launched, it was important to convey it as established and credible to successfully drive downloads from new users. The animation, soundtrack, and voiceover convey the brand as premium, and and were designed specifically to resonate with wine lovers who regularly attend wine events.