Tech & IT Company Directors!
Tech and IT leaders whether you’re a CEO, a business owner, a Director, or you’re in a sales focus role … if you’re selling technical products and services, there are challenges pushing the sales process forward and chances are, you’re seeing these in your own business every day.
Often it takes a lot of time to sell tech, especially to those non-technical decision-makers.
You’ve got to include in-person meetings, Zoom calls, those long tender processes… because explaining your service over and over again from scratch gets really exhausting, right?
So, in this blog, I want to take you and show you the four main problems that the tech directors I work with every day are seeing in their online sales processes. And then, I want to give you some ideas on how they’re dealing with those problems using online sales and marketing techniques.
Let’s go!
Why Should You Take Notice?!
So first, why you should listen to me?
I’m Sanjay Shah, the Director of the Australian Digital Marketing agency, Visionary Digital Studios.
So back in the day, I spent over 10 years in corporate IT, eventually managing tech consulting teams for Deloitte in Sydney. And during my time in tech consulting, I started seeing the same frustrations popping up over and over again for directors selling their services. So, my company has spent the last five years developing online sales systems, specifically for these directors based around the power of video marketing.
By now, we’ve worked with over hundreds of clients in Australia and across seven countries.
We’ve helped global software companies, had top tier enterprise clients, even high profile TV personalities, which was fun… As well as plenty of small cutting edge tech startups.
So, I wanted to kind of take you behind the scenes and share what we’re seeing in the trenches of online marketing and sales while working with our tech clients.
When it comes to selling online, we’re seeing tech and IT leaders experiencing the following four main problems over and over again.
– “Wasting time and energy in the sales process is exhausting…”
– “Our Websites, Videos and Digital Content don’t make us look professional enough…”
– “I can’t get the message out in a way that hits…”
– “Our competitors have an inferior service, but better marketing…”
How To Address these Problems Using Video + Online Marketing?
Now, most importantly, if you’re seeing these problems in your day to day, here’s some strategies you can use to solve them. And as I go through them, I’m sure you’ll be able to notice some of these strategies already being used by your toughest competitors.
So, if you’re implementing these strategies correctly, what sort of improvements should you be seeing?
– “The sales cycle is quicker with less effort…”
– “More leads and opportunities…”
– “Leads are pre-qualified before they speak to sales…”
Interested To Find Out More?
Hope that helped you understand a little bit more about what we’re seeing here on the front lines of tech and IT with our clients.
As you know, digital world, it’s moving at 1 million miles an hour, so important that you implement some of these strategies in your own business, or at least be aware of them sooner rather than later, if you want to keep up.
For more content and insights, connect with me directly on LinkedIn or connect to Visionary Digital Studios.
