Social Media Advertising is where you pay a platform like say, LinkedIn, Google, Facebook, Instagram, to show your content to the exact right people at the exact right time.

You can Leverage the insights from your Client Avatar to be very, very specific and very relevant in your advertising.

And then you can leverage the technology of the social platform to target very specifically.

LinkedIn, for example, allows you to target by job title, by industry, even by a revenue level, so you’re putting the exact right message in front of the exact right people at the exact right time.

Over time, it can optimise so that you start producing the best quality leads.

And you can start scaling the amount of ad spend to scale the amount of leads that come in.

Now, obviously that’s a very simplistic description.

Typically, to build and optimise this sort of system takes three to six months or more.

It’s very complex and there’s a lot of moving parts.

But with a social media advertising system, we can leverage everything else we’ve done in the Roadmap so far to create a really specific and powerful range of content to move your audience forward in that buyer’s journey.