Here’s a great example of a Visionary Live-Action Video used to power a B2B growth campaign for our client, Consilo. Of course it looks awesome! But there is so much more strategically happening below the surface of this video. Here are some things to notice as you watch:

🔵 The message is crystal clear. That’s because we didn’t just put the cast on the spot on the day and accept whatever they happened to say on the day. Instead, we strategically planned the message and “coached” the right content from them

🔵 At the same time, you’ll notice the performances are very authentic and natural. That’s because we didn’t have them reading off a teleprompter. We interviewed them before the day, noted their authentic thoughts. and prepared a video concept for them to reference before the shoot

🔵 The video story is produced in 4 distinct chapters, including 2 sections performed by customers. That then allows us to cut the video into 4 standalone shorter videos. So now we have a “campaign full” of high-quality video content, including 2 customer testimonials that can be turned into case studies on the website. That powers the whole campaign, making the video shoot a no-brainer in terms of value for money

🔵 The first scene is performed by Consilo’s key salesperson. He is also the “hero character” throughout the narrative. That ensures when prospects get to the first sales call, they have been seeing him regularly on their newsfeed, so they know, like and trust him already

🔵 All the little in-between clips (“B-Roll”) of Consilo’s team, projects and office were also delivered as professional images that could then be re-purposed across the website and marketing materials

One video like this becomes a campaign full of world-class content that conveys Consilo as the market leader in their industry