In a B2B company, often most of the customer lifetime value is earned AFTER that initial deal is signed. So it’s important you’re effectively marketing to CURRENT customers too.

But at this stage, you’re no longer “selling”. Now you want to use Digital Marketing to:

🔹Continually educate clients and users so they get the most value possible from your services

🔹Turn one-off customers into lifelong customers & evangelists

🔹Ensure they continually progress into the higher value services that you know will bring longer-term results

At Visionary, we call this “LAYER 4” marketing – check out the video.