B2B Content Marketing |

Realise the full potential of B2B-specialised marketing. Compete with the leaders in your space.

When you have a complex tech service that delivers amazing results, there are a few challenges:

It’s challenging to describe the REAL value of your offer in a way that decision-makers TRULY understand.
Your competitors are already putting their videos, articles, websites and social media in front of those decision-makers every day. So you're probably losing clients that you know you could serve better.
Even when you do get a lead - explaining your service over and over to every new lead from scratch is exhausting.

As a result, you have long sales cycles, requiring lots of effort, to close not enough deals ...

Does that sound familiar?

It's just like having your own REALLY smart in-house, B2B-specialised, marketing team.

The Visionary Team will first allocate you a B2B-specialised Project Director who is producing results for other similar companies right now - so they can advise based on real-world experience.
Then we'll systematically craft highly strategic content that explains and inspires your decision-makers at each stage of your sales process.
We'll embed the videos and content into your website, sales process, marketing, presentations, trade shows and social media. Now every prospect understands EXACTLY how your service will benefit them and why you're different.
Then ... we can scale using laser-targeted B2B Social Media Advertising campaigns on LinkedIn, Google, Facebook and/or Instagram to generate a consistent stream of qualified leads and continually educate your prospects throughout the sales cycle.

Sound good?

Book your Discovery Call with a Visionary B2B Strategist to map out a tailored marketing program for your business, based on the following methodology:

After we produced 2 x Animations, a Live-Action video and website pages for COMtrac's sales process, CEO Craig Doran said:

"The project team at Visionary Digital Studios is by the far the most professional and reliable service I have experienced. The response to the video we created has been nothing short of excellent leading to presentations to new potential clients within 7 days of the video being launched. It is rare to engage external services for projects and on completion sit back and think ‘That is the best value for money I have ever spent.”

I really could not fault anything in the whole process. I have dealt with a lot of contractors and consultants for a variety of reasons but never have I had the level of service where I actually felt 100% confident in your companies abilities to meet the representations your put forward.

Feedback from our target market has been overwhelming since day 1. The comments on the Linkedin post are a testament to the quality of the video.

Just about every one of my competitors would benefit from your video.”

After we produced 4 x Live Action Videos and 1 x Animation for Homefront's sales process, CEO David Ballantyne said:

“Visionary has now produced both Animated and Live Action Explainers for the company, and each time they have stood out for their quality of finish and clarity of message.

Visionary’s Live Action Video surprised me with the clarity and integrity of the final product. It felt authentic and on-message.

The Visionary team combined visual and scripting elements in such an impactful way it created a powerful message to our clients that I’m not sure could have been achieved in any other medium.”

After we produced a website, 2 Animations and 6 banner ads for Vorteil's sales process, Justin Gasparre & Ben Johns from the Vorteil Leadership team said:

"We were extremely impressed with the process used by Visionary Digital Studios to extract the information necessary to build the Animated Introduction video for Vorteil.io. This process forced us to think about our product from the point of view of a person seeing it for the first time - something very difficult to do when you’re in the forest looking out. The result is the video we needed but couldn’t articulate ourselves, we’re very happy with the result."

"Working with Visionary was a smooth process from start to finish. Through their proven process they were able to get our message out of our heads and onto the screen. I was impressed with the speed and quality of execution and that Sanjay kept us to task through the journey. The level of customer service and attention to our satisfaction is impressive and memorable and certainly an asset of Visionary’s offering."

After we produced 2 Animations for Multicom's sales process, Managing Director Glenn Smith said:

"My product is complicated and we have always had difficulty in simplifying our message to explain the unique products and services we do. I saw an advertisement from Visionary Digital Studios ... subsequently after a few phone calls I felt this company could possibly deliver on their promise.

In the end I received far more than expected. Their process to gain the exact information they needed to deliver the fantastic result is simple and targeted. In fact I have learnt a lot more from this process myself and have started to adopt this in my own business. I am super impressed on how with just a handful of guided questions they extract exactly what they are looking for to communicate complex systems in such a simple way.

We are now on our Visionary journey and now doing our second video with many more in sight. I cannot fault this company or its clever personal in any way."

What will we implement into your online sales process?

Often we start small with one simple deliverable so you can experience our skills, and we can ensure it's a great partnership fit. Then, we'll build your B2B content marketing system step by step.

Rather than hiring different team members or agencies for each requirement, you'll work with one team to develop a long-term, evolving digital strategy.

We'll work collaboratively with your current marketing team, sharing deliverables and even providing training where required.

We'll bring our experience from other similar B2B clients, so you implement the industry-specific strategies that are working for other similar companies, right now. No need to reinvent the wheel.

Here are some examples of what might be produced:

B2B-specialised Advertising on LinkedIn, Google, Facebook or similar
Strategic videos in Live-Action or Animation
Strategic B2B Social Media Content
Strategic B2B Website pages that map to your sales process
Thought Leadership content as blogs or white papers
Build and optimise your HubSpot, Pipedrive or Zoho CRM
B2B sales process optimisation
Infographics and pitch decks
Personalised training on the important disciplines of B2B Marketing

"Wow, that actually sounds really good. But what's the investment like?"

We knew you'd ask. We don't want to force you to attend another scripted marketing agency sales call and wait an hour for a great big price reveal at the end...

But at the same time, the nature of professional B2B marketing means that you need to have a tailored solution for your business situation and your KPIs.

So, here are some notes to help you understand how our partnerships are priced:

Visionary Discovery Process (free): If, after the initial Discovery Process, we both agree there is a potential partnership that can exceed your project outcomes - and will be valuable for Visionary - the first step is the "Visionary B2B Roadmapping Process".
Visionary B2B Roadmapping Process: We'll define 3 - 6 month short-term goals as well as a long-term vision. And, we'll document the marketing plan, campaign economics, project schedule and exact content deliverables that will get you there. The fee for these deliverables is $900 ex GST, just so that we can build a customer relationship, rather than a hidden sales process. But this will be credited to your project should you choose to work with us.
Simple "proposal": We won't waste your time with the standard templatised proposal you get from marketing agencies (you know the one where you skip all the fancy templatised stuff and go straight to the pricing page!). Instead, we'll put forward 2 - 3 options to work with us, together with defined deliverables and KPIs. Then, we'll show you client case studies where we produced similar outcomes for similar companies.
Investment: Based on the agreed deliverables and outcomes, your investment will be a fixed monthly price generally between $2,000 - $15,000. Less investment means we'll build your assets and your outcomes slower. More investment means you'll have the full team producing results for you every week.
Your commitment can be as little as 1 month for a small project or a maximum project length of 6 months for larger builds.
Long-term investment: Once we've established a trusted partnership and proven we can deliver the promised results, we'll ask you to sign 6-month agreements with us so we can plan long-term. The long-term agreement will include a fixed price component plus a success-based component for sales or qualified prospects we deliver. The intent is that both sides are incentivised to grow your business as quickly as possible - and nothing less.

Hopefully that helps. From here, book a Discovery Call so we can put together a detailed quote for you.

"Being a complex enterprise solution, it’s hard to boil down our message into a simple, easy to understand pitch. Painful explaining it to every new person! I needed video as a conversion tool, and to get our messaging on point. Our target market is highly analytical and detail oriented. We lose credibility if the messaging is wrong. Visionary Digital Studios have helped us with these issues by producing powerful videos for OviDrive.

From our very first meeting with Visionary, they focused on building a relationship and being open, transparent, and genuine. In contrast other agencies were only focused on closing a sale.

We're using our videos mainly during lead gen, and also for social media. Now we can get our message out quick, simply and effectively - instead of going through 2 meetings, a demo, a phone call ... In our current LinkedIn campaign - using the video, on the first day I already had 2 demos booked!

Thanks Mel, Sanjay & The Visionary Team!" - Irwan Iriks, OviDrive's Chief Growth Officer

“Sanjay and the whole team at Visionary Digital Studios approached our project with a passion that is not seen every day. The effort taken to understand not only their requirements but also our industry and technology, definitely had a huge positive impact on the final product. …

What they say on the side of the can is exactly what they deliver, a very rare trait in this day and age. I’ve now got my eye out for the next opportunity to use the VDS Team, their products align nicely with AVEM insight’s vision and approach to customer. Looking forward to working with VDS in the near future. Mel’s enthusiasm is infectious – Loved this. The Project Management felt like it was on rails.

VDS drove the customer (Stu and I) to maintain deadlines and meeting schedules. A little bit of an authoritarian voice within the Project Management goes a long way to reassuring the customer that “You’ve got this”. Keep this up. Excellent communications. Great and genuine enthusiasm for what you do shows through at every touchpoint."

- Stu McGraw and David Geil, AVEM’s Co-Founder

"We have a very complex high-tech service that needs to be simplified before our target market can understand it, and be in a position to make a buying decision. This can take long conversations, often in-person. Makes it quite a long sales cycle.

We worked with Visionary to create a Visionary Explainer Video which explains the concept and provides credibility for our business. Now, when we speak to leads they are qualified, understand our service and impressed by our brand.

Highly recommend Visionary! Right from the first calls with Mel and Sanjay, I knew they had the solutions I was looking for.. Their expertise, professionalism and friendliness as marketers was spot on (and I've worked with a few agencies in the past).

Thanks Team Visionary!" - Brad Henderson, MediTours' Director

“Sanjay and the team worked tirelessly to really understand our business and products before any work was completed on our video. This meant the project was a breeze, there were very few edits to be made along the way and the end product was a visionary masterpiece (pun intended). I highly recommend them to anyone looking to succinctly get their message across to potential customers and am looking forward to

getting our second video underway!” - Aaron Schier, CEO, Single Source

Book Your Discovery Call To Learn:

--> We'll show you the B2B Digital Marketing roadmap you need for your business goals, and we'll explain exactly how it will work in your sales process.
--> You'll understand the leads and sales generation results you can REALISTICALLY expect from a Visionary Digital Sales solution.
--> We'll design 2 - 3 solution options for your business and provide a quote for each.
-- > We'll give you the opportunity to start with a small impactful project so you can make sure we walk the walk, before we partner long term.

Compete With The Leaders In Your Space By Partnering With A Full-Service, B2B-Specialised, Marketing Team

Compete With The Leaders In Your Space By Partnering With A Full-Service, B2B-Specialised, Marketing Team