If you’re selling high ticket services, is your sales process long and drawn out?
Often each salesperson wastes a lot of energy on just explaining what you do to every single new prospect …
Using strategic videos at key points in the process makes it faster, and much more effective to close deals.
So, as an example of a typical sales process …
*First, you need to captivate a prospect’s attention via Linkedin, emails or your website
*Then, you might start with a quick, high-level demo …
*Then an in-person pitch …
*Then pre-sales kicks in, and you work with the prospect’s tech team…
*Then a Proof Of Concept …
*And finally, a detailed proposal accompanied by more meetings …
This takes a lot of time to work through, and costs your sales team a lot of energy.
How will strategically produced videos help?
Well … At each step of that sales process your prospect has a different level of understanding of your service. As well as different questions and concerns in their psychology.
So they will need to hear different strategic messages to inspire them to move forward into the next step.
To streamline a sales process like this using videos, we’ll first understand the ‘Buyer’s Journey’. What messages and education does your prospect need at each stage of your sales process?
Then … we’ll develop multiple videos as well as other digital assets which feature those messages for each step of your sales cycle.
What content might this include?
As an example, we might include any of the following:
– Visionary Explainer Videos
– Visionary Live Action Videos
– Strategic Social Media Content
– Social Media Ads through LinkedIn, Google or Facebook
– Pitch decks and stand-out proposal designs
Finally, we prepare a launch strategy …
We launch your content through social media, emails or even at live meetings. It’s very important to ensure that your potential buyer receives the right message at the right time.
The end result is:
* Each prospect receives a consistent message at every stage of your sales process – rather than each salesperson giving their own version of the message
* Prospects are inspired towards a go or no-go decision faster
* Decision-makers, and their technical team, truly understand the value of your service, and why you are a better fit than your competitors
* You spend more time on selling – with less time wasted on explaining what you do.
Here are some case studies in the comments so you can get an idea of what a video-powered sales process might look like:
https://visionarydigitalstudios.com/buyers-journey-comtrac
https://visionarydigitalstudios.com/buyers-journey-scw
https://visionarydigitalstudios.com/buyers-journey-videos-homefront
