Visionary’s go-to-market methodology is tried-and-tested against MANY similar B2B markets to yours. On top of that, we’ve spent millions of dollars in ad spend: testing, experimenting and optimising the system with similar companies. We bring that data and experience into your business right from the start.
Your alternative option is to undergo the typical 2 year go-to-market process involving:
Document a clear vision, campaign economics, required digital assets and project schedule.
That aligns your team and our team on an agreed mission right from the start. And it avoids all of those marketing vs sales arguments so typical in a marketing agency agreement.
Systematically research the best clients in your business so that all marketing initiatives are specifically designed to attract them again and again.
Now you can leave it to our team to produce your marketing assets fast – while maintaining strategic messaging that attracts the right deals into your pipeline.
Make sure every potential customer gets a crystal clear message of what you do, how well you understand their situation and why you’re different.
Using well-produced videos ensures all your marketing and sales initiatives – ads, landing pages, sales processes, website pages – are always a clear cut above the competition.
Take every website visitor on a buyer’s journey from cold -> interested -> speak to sales -> you’re the best fit -> expand the account.
Avoid the usual click-bait-y Landing Pages produced by marketers who are focused on bringing cheaper leads – rather than the highly qualified pipeline the feeds your business.
Put the optimal content in front of the exact right people at the exact right time in their buyer’s journey. Get market feedback quickly and iterate.
Your B2B advertising will be so much more than the basic “lead generation” you are used to. We’ll also use quality content at scale to improve your sales cycle, expand current accounts and attract measurable opportunities across the business.
Clear reporting for marketing, sales and leadership so that everyone is aware of where they should focus their energy to improve results as fast as possible.
We’ll avoid the useless marketing metrics you’re used to – cost per click, followers, impressions, open rate, blah blah blah. Instead, we’ll focus on improving real business growth metrics: revenue, qualified pipeline, sales close rate and customer lifetime value.
Feed the system with long-form insightful content that truly moves the needle for contacts at different stages of the buyer’s journey.
We won’t produce SEO-fodder or ChatGPT-rubbish. Instead, each content piece will truly impact your market’s thinking. That makes it very hard for them to choose your competitors.
Once it’s built, we’ll run and optimise the system for you for an additional 4 months, working closely with your in-house marketing and sales teams to deliver real business ROI: qualified pipeline, won revenue, and customer lifetime value.
(No need to lock into a typical retainer that unconsiously incentivises the agency to do the least amount of hours possible)
The content produced will be world-class in design, while strategically speaking to the exact right decision-makers. Notice how each example presents a clear message and specific differentiation from competitors.
There is nothing worse than a scripted sales call with a great big price reveal at the end, followed by rehearsed objection handling. Yuk!
As a business leader, we suspect you’ve probably RUN plenty of sales processes yourself – so this type of “sales call” would be a waste of everyone’s time…
Instead, in the Visionary Discovery Session we’ll mastermind a set of realistic growth outcomes based on our data from similar companies. You’ll also come out with refreshing clarity on your current bottlenecks and how to address them with or without Visionary’s help.
We’ll go deep. Even covering the business economics of the campaign, and masterminding the framework of a long-term digital system.
Bring your “A game” to your Visionary Discovery Session. Our goal is to create a tangible impact on your business.
That way, even if you choose not to work with us now, there is always potential for a partnership in future.
The nature of producing real-world results requires us to have a conversation, understand the situation and mastermind solutions together, before we throw out a price.
But we don’t want to leave you hanging…
So, check out our PRICING page here for some notes on how our partnerships are priced.
Firstly – we love this industry. Marketers are some of the hardest working people in the world. Marketers are on the forefront of most business growth initiatives, under constant high pressure, demanding learning curve, facing mandatory success benchmarks and in a very crowded industry.
With that in mind… If you’ve had issues with marketing agencies in the past, the most likely reason is that you worked with an agency that is focused on B2C marketing. You’ll be able to see by their case studies and success stories.
But marketing to consumers is often a 180 degree difference from B2B marketing.
In B2B, the highest leverage growth points are usually improving the long sales cycle, and improving the customer lifetime value. A typical B2C marketer will not even be aware of this. You’ll notice their reporting and Strategy Sessions give no consideration to these critical success factors.
B2C marketers are more focused on delivering cheaper leads, more clicks, more followers, fancier pictures and creative words. All of those are AMAZING skillsets that we revere highly at Visionary. They do make significant impact – when you are marketing to consumers (ie. B2C marketing).
But marketing to intelligent business leaders to attract 5 – 7 figure deals requires a very different focus of your budget and energy.
If you’ve had issues with previous marketing agencies, your Visionary Discovery Session we’ll give you plenty of clarity on the causes and solutions to those issues – even if you choose not to work with Visionary.
The first 2 weeks are intensive, so we can frontload all of your effort and then streamline your time over the next 3 months of building.
In the first 2 weeks: expect 2 x 3 hour Visionary Strategy Sessions, as well as a few hours each week of review, analysis, research and masterminding.
But after that initial 2 weeks, we have a very well-rehearsed process, with a practised team of experts to execute.
Expect 1 hour per week of reviews and masterminding sessions to keep everything on track while our team builds your digital growth engine for you.
The majority of your communications will be with a Visionary Director who has been in the trenches growing online B2B businesses. So, as we direct your project, you also get an accelerated learning curve to ensure you get the best possible outcomes from your project.
Much love and respect for all levels of business – this game is not easy, we get it.
Being honest… If you are just starting out in your first business, our advice is likely not relevant for you. Until you’ve seen some level of business success first, you shouldn’t be bringing in a marketing agency like ours.
You’re better off spending your budget on a business mastermind, training program or business coach. They can teach you how to do the hard work and get that initial level of traction on your own.
From there, you can bring in a marketing agency to scale that success with you.
