Built in months, not years. Launched and optimised at a fraction of the cost of doing it in-house.
We work alongside your current team – bringing the data, intel and proven strategies from 70+ similar B2B case studies directly into your business.
When it’s done right, a Fractional CMO changes the trajectory of your business. Fast.
Watch this breakdown of how it works and whether you’re ready.
You’re juggling multiple agencies, freelancers and contractors – none of them talking to each other, none of them accountable for real business growth measured in $$$.
Your marketing reports are full of complex data – “clicks”, “impressions” and “leads”. But you can’t draw a clear line from marketing spend to earned revenue.
You’ve been burned by “marketers” before because they couldn’t understand the complexity of your service.
Your competitors are out-marketing you online because they have experienced marketing leadership – while you’re making it all as you go.
You know you need a senior marketing leader, but hiring a full-time CMO at $200K+ (before you even consider the team/agencies/contractors they will hire) doesn’t make sense.
We’re not a typical “marketing agency”. We’re a B2B-specialised online growth agency. That means:
No more juggling agencies, freelancers and vendors. One trusted marketing leader who owns agreed growth KPIs and reports directly to you.
Your Fractional CMO, Sanjay Shah, brings the data, intel and proven strategies from 70+ similar B2B case clients directly into your business. No learning on the job.
Sanjay isn't just a marketer - he's a business builder too. So we aren’t wasting discussions on clicks, impressions and marketing jargon.
We're able to mastermind ideas you’ve had in mind for years, and then execute them immediately because we have the full production team backed by battle-tested playbooks.
We take the wisdom and vision from your mind and clarify it into an exact set of measurable KPIs and a roadmap that will get you there. Once you have that clarity, we execute it for you step by step
We do all of the legwork, but you review and approve at every stage. Your business, your standards. Our execution.
We’ll strategise a roadmap of deliverables based on agreed business outcomes.
Watch this 2 minute video for a good summary:
In the first 30 days, we deeply understand your perfect customers, define the exact outcomes and KPIs that will get you there, and build a plan to achieve your goals.
For the first time, you’ll have crystal-clear clarity on whether your marketing is actually working – or just generating activity.
(That clarity alone is game-changing for you).
We build and launch your full online marketing and sales system at speed.
Strategic video production, conversion-focused website pages, B2B-specialised advertising campaigns, CRM configuration and thought leadership content.
We have proven playbooks and experienced pratitioners – so everything happens FAST.
We run and optimise the system for 4 months as a “Proof of Value” period.
The goal is to demonstrate real growth results before we ask you to commit to a longer term success-incentivised partnership.
No long-term lock-in until we’ve proven that the economics work.
From the desk of Sanjay Shah, Director of Visionary Digital Studios
“Look. I hear this in almost every discovery session I run. And honestly, I get it. So let me give you some clarity:
Most marketers you’ve worked with come from a consumer (B2C) background. So, when they try to grow a B2B company, they make invisible mistakes that silently erode your results month after month.
A B2C marketer will optimise for lead volume instead of lead quality. They won’t even measure the higher leverage B2B growth metrics like sales cycle and Customer Lifetime Value.
They’ll create content for “the masses” instead of the specific decision-makers who sign your 6 & 7 figure contracts. They’ll focus on “cost per lead” instead of signed revenue and QUALIFIED pipeline. And they won’t know how to use your CRM to create a feedback loop between marketing, sales and leadership.
These aren’t small differences.
They’re the reason most B2B companies feel like their marketing “isn’t working” even when the reports say it’s OK.
Our difference is …
Our experience is with B2B companies. Every process, every template, every strategy we deploy has been built for businesses that sell to other businesses. When you work with us, there is no learning on the job.
That’s why we can measure every dollar of marketing spend against real revenue – not vanity metrics.
No hiding, no ambiguity when you have the right systems.”
Here's the truth about AI in marketing right now: inexperienced marketers are flooding the internet with AI-generated “slop” that is damaging brands month after month. You can feel it intuitively when you see it - the content doesn't feel credible, polished or trustworthy.
At Visionary, we’ll leverage the latest AI tools in innovative ways that only 9+ years of B2B expertise allows. No AI slop, brand damage. or generic outputs.
We've done this so many times now. We have the receipts. Every process, template and system is ready to deploy.
So we're not reinventing the wheel.
We leverage the power of currency arbitrage with long-term team members across the world who we have trained.
So your execution moves while you sleep, and we can deliver in months what you thought would take a year to produce.
Because we work with B2B companies, every insight we gain from one client feeds into all our clients.
We already know what works in your market. That removes MONTHS of ideation, testing, and mistakes.
Sanjay Shah as your dedicated Fractional CMO:
World-class operators at your fingertips:
The investment starts at $7,000/month for our 7-month Proof of Value engagement (approximately $50,000 total).
This includes your Fractional CMO, the full build of your online marketing and sales infrastructure, and 4 months of optimisation to prove the economics.
At the upper range, engagements run up to $20,000/month – where we build out the complete content ecosystem and transform you into a market-leading online marketing and sales function within months.
How does that compare to a new marketing hire?
The content produced will be world-class in design, while strategically speaking to the exact right decision-makers. Notice how each example presents a clear message and specific differentiation from competitors.
“I came across VDS many years ago and had a few meetings with Sanjay. Only recently did worlds align and we got to work on a project together. It’s been a blast since day one and the results have been fantastic. We are looking forward to working on more projects with Sanjay and the team in the future.”
Paul Roddis
Director at Accenture
“Sanjay and his team are professionals—with excellent communication skills and a clear, structured process. This ensures your expectations are met and sets you on the path to achieving the real results you want for your business.”
Paul Kirk
CEO
“Sanjay and his team have done an awesome job creating a 3 min animation for Secure Code Warrior! We basically worked together step-by-step to go from an initial idea, to writing scripts, validating audio-voices and approving the animations his team made. I was excited not only about the end-product but also about their working style and commitment to meet tight deadlines! So we’ve engaged them again for another couple of videos. Keep up the good work!”
Pieter Danhieux
Secure Code Warrior’s CEO
“Working with Sanjay as team lead on our project was a pleasure and we are very pleased with the result. The process is obviously mature and very focused on achieving a successful and valuable outcome. [In particular, we loved] the staging system for the draft videos, the use of Google Sheets to collaborate and the guidance via email & Google meet.”
Michael Doherty
Smarter City Solutions’ Head Of Business Development
Challenge
Needed to break into new markets and generate high-quality B2B leads in a competitive industry.
Result
New client presentations within 7 days of video launch. Described as “the best value for money I have ever spent.”
Challenge
Marketing spend with no clear ROI. Multiple agencies with no accountability.
Result
Complete growth engine built in 90 days. Clear revenue attribution from marketing to sales pipeline.
Challenge
No online presence despite being a leader in their industry. Zero inbound leads from digital.
Result
Full digital marketing and sales infrastructure deployed. Consistent inbound pipeline within 4 months.
This type of service can only accommodate a limited number of clients at any one time – currently only 4 full-capacity clients at the most.
That’s not a sales gimmick. You simply cannot run a complete online marketing and sales function at this speed unless you carefully manage your client roster. We take on new clients only when we have the capacity to deliver at the level we promise.
We’re not built to scale or built to sell like a typical marketing agency. We’re built to be world-class at our craft, you’ll notice that in our first conversation.
This is not about taking over from your current team. It’s about making everyone better. The role of a Fractional CMO includes helping you build a high-performing team.
So, we work closely and collaboratively with your existing marketing and sales people. In many cases, current team members can be elevated to leadership positions, with our team reporting to them.
In other cases, we give them the tools, training and techniques to help them become an important part of the marketing and sales function. We can even hand the system over to them to manage in-house after the engagement.
Either way, the goal is the same.
Build a growth engine that your team can eventually own and run – with our support and leadership guiding the way.
As a general rule, no. We work exclusively with B2B companies. That specialisation is what allows us to deploy proven strategies with zero ramp-up time and deliver results faster than generalist agencies.
We only take on B2C clients where we feel we have an untapped advantage over other marketing teams in their industry.
If your company sells B2C, we recommend you DON’T work with us. Find a specialist who will better resonate with your audience.
